Delivering value in digital channels
With a high growth, slim margin gig economy business, growth marketing across digital channels was a must have. Because Instacart is a service for pretty much everyone, we needed a strong presence in social channels and your email inbox.
Paid Social
Building a 4X lifecycle program
Because Instacart deals in food and household goods, everything from Christmas to Father’s Day to International Peanut Butter Day or National Ice Cream Day was ours to own. We put together a scrappy campaign system to promote these events across email, web, and our apps—and ended up generating more than 100M in gross transactional value during the first year alone. Even better, is that our typical ROI on our marketing spend generated between 3 and 4X of returns.
