Responding to COVID
When the US began to shelter in place, our orders skyrocketed, our site was melting down, and our delivery times slipped from 2 hours to 2 days in most cases. In addition to an updated identity, we needed a series of rapid response messages to recruit shoppers to our platform and educate customers on what Instacart offered.
Recruiting Shoppers
With a service like Instacart, it’s not enough to handle the logistics of grocery orders and inventory—you also have to have enough people shop. At a time when a trip to the store could cause anxiety, we had to address a serious shopper shortage and encourage people to go out, shop, earn, and stay safe. We had 100,000 shoppers on our platform and we suddenly needed 800,000. We hit our goal with a video that we wrote, concepted, and developed in less than 2 weeks.
Reassuring Customers
With a service like Instacart, it’s not enough to handle the logistics of grocery orders and inventory—you also have to have enough people shop. At a time when a trip to the store could cause anxiety, we had to address a serious shopper shortage and encourage people to go out, shop, earn, and stay safe. We had 100,000 shoppers on our platform and we suddenly needed 800,000. We hit our goal with a video that we wrote, concepted, and developed in less than 2 weeks.
