Step Up to the Plate

Uber partnered with Meals on Wheels to help recruit the next generation of delivery volunteers. We gave 1 million to the organization and were asked to come up with an idea that would draw in new volunteers.

Meals on Wheels participants are elderly and depend on assistance to get by. We had the insight that everyone has some interesting or fascinating aspect about their history. So we partnered up-and-coming artists to deliver and share a meal with participants, and then asked them to create a commemorative plate to capture the experience.