Our new VP of Marketing, Kellyn Kenny, arrived at Uber and one of her first projects with our team was launching a brand awareness campaign at all major US airports. Lyft was launching a lot of campaigns and we had a minimal presence by comparison.

The brief was to encourage people landing at airports to use Uber for the next leg of their travel. The work had to be short, simple, and connect to the product as well. After we launched, we saw a significant uptick in rides and Uber has maintained its advertising presence in airports since.